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Sleep care

Brand Identity

“The importance of sleep to general health and happiness cannot be overstated. The body performs a number of vital processes during sleep that are important for both physical and mental well-being. Lack of sleep can cause anxiety, irritability, mood swings, and sadness, so getting enough sleep is also crucial for maintaining mental health. Getting enough sleep can lower tension, boost resilience, and elevate happiness.”

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Brand Vision

To encourage a focus on taking time to promote healthy sleep habits and improve sleep quality.

Brand Mission

The ultimate goal is to provide a set of tools and resources to empower individuals to take control of their sleep health and well-being. 

Brand Archetype 


Brand Values



Wellnes and well-being




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